After Aquarius Dawned

“Well-researched [and] . . . accessible to more casual readers. [Kutulas’] explorations of 1970s TV are especially strong.” — Library Journal

“[A] comprehensive and illuminating reassessment of the 1970s.”—Journal of American Culture

“This book, composed of six beautifully crafted essays, offers fascinating reflections on how the popular culture of the 1970s—songwriting, television, film, fashion, and journalism—helped normalize radical values at the heart of the political and social movements of the 1960s, values that included individual agency, sexual freedom, racial equality, and gender diversity.”—Journal of Southern History

“Kutulas’s lively essays are rooted in anecdote and are free of jargon, making this book an ideal text for both undergraduate students and general readers.”—Journal of Southern History

“Each case study in After Aquarius Dawned foregrounds the continuum of production and reception: the author pays attention to the decisions made in the studio and the newsroom, demonstrating the kinds of deep reading that culture deserves. . . . It is rigorous in its analysis and faithful in its depiction. It will be of interest to scholars of the postwar United States, consumer culture, television and media, and social movements, among other topics.”—Journal of American History

“In this deeply ambitious and fascinating history, Judy Kutulas reveals how the 'Aquarian' promise of the 1960s was extended, revised, and integrated into 1970s popular culture and reflected in the lives of 'everyday' Americans. This book should stand as a major work (even the major work) on the cultural history of the 1970s.” — Jeremy Varon, The New School

“Lively and entertaining, this cultural history traces the consequences of the sixties into the seventies, explaining — as well as any I’ve read — how sixties cultural norms were altered, but not completely transformed, by the politics, economics, and demography of the following decade. Full of examples and stories that will be familiar to many, this book is a pleasure to read.” — Edward Berkowitz, George Washington University